We’re changing the way sales professionals work — creating software designed to serve people, not the other way around.

Olono is Sales Activity Automation. A SaaS-based solution, we leverage the sales and marketing investments you’ve already made, capturing all sales activity and digital exhaust from any source—then automating actions to drive consistent, predictable sales execution. We’re headquartered in Austin, TX and are world renowned experts in sales technology, tacos and barbeque.

Olono automates the sales activities that win. Every rep. Every deal. 

“We’re here to win the hearts and minds of B2B sales professionals.”

Olono CEO, Larry Warnock

We are building something different

B2B sales is complicated. Too much noise. Long buying cycles. Limited attention spans.

To address these challenges, there are hundreds of salestech and martech solutions, tools and processes. Most companies use 10 or more of these tools, each producing their own siloed data points from activities and interactions—“digital exhaust”—it’s too much for even the best sales reps to realistically track or manage.

We believe it’s time for a new approach. One that understands the context of each action, the signals that they create and why. Not simply “was there a response”—rather “what does it mean.” The intensity. The speed. The sentiment. The number of steps it took to get there. And most importantly, what to do next. That’s Olono.