We’re changing the way sales professionals work — creating software designed to serve people, not the other way around.

Olono is Sales Activity Automation. A SaaS-based solution, we leverage the sales and marketing investments you’ve already made, capturing all sales activity and digital exhaust from any source—then automating actions to drive consistent, predictable sales execution. We’re headquartered in Austin, TX and are world renowned experts in sales technology, tacos and barbeque.

Olono automates the sales activities that win. Every rep. Every deal. 

“We’re here to win the hearts and minds of B2B sales professionals.”

Olono CEO, Larry Warnock

Why we are building something different

B2B sales is complicated. Too much noise. Long buying cycles. Limited attention spans.

To address these challenges, there are hundreds of salestech and martech solutions, tools and processes. Most companies use 10 or more of these tools, each producing their own siloed data points from activities and interactions—“digital exhaust”—it’s too much for even the best sales reps to realistically track or manage.

We believe it’s time for a new approach. One that understands the context of each action, the signals that they create and why. Not simply “was there a response”—rather “what does it mean.” The intensity. The speed. The sentiment. The number of steps it took to get there. And most importantly, what to do next. That’s Olono.

Larry Warnock Headshot

Larry Warnock

CEO & President

Larry has more than 30 years of experience leading innovative software companies from launch through venture funding to successful exits. His background spans cloud, CRM and security and includes serving as the CEO of Gazzang (acquired by Cloudera) and Phurnace (acquired by BMC Software) and leadership roles at Vignette (acquired by OpenText), OnLink (acquired by Siebel) and Documentum (acquired by EMC). Larry graduated from Texas A&M University, and continues to serve as a frequent lecturer at the university's Mays Business School.
James Davison Headshot

James Davison

CPO & Co-Founder

James has spent his career building actionable, functional software that people benefit from daily. Before founding Olono, he held product management roles at SailPoint, Socialware and IBM, developing industry-leading products, growing customer bases and defining corporate strategy. He has deep technical skills coupled with a strong ability to effectively respond to customer requirements. James has an undergraduate degree from the University of California, Berkeley in Electrical Engineering and Computer Science and an MBA from the University of Arizona.
Dan Greff Headshot

Dan Greff

Co-founder & VP of Engineering

A seasoned entrepreneur and software architect, Dan has been developing data integration and SaaS solutions for two decades. Prior to founding Olono, he was co-founder of Cloudmasons, which was acquired by SailPoint. Cloudmasons’ core technology became SailPoint’s Identity Now SaaS product and continues to be one of the company's growth engines. Dan previously held engineering and senior leadership roles at Waveset, Sun Microsystems and IBM. He holds a bachelor's degree in Computer Science from the University of Notre Dame and an MBA from the University of Texas’ McCombs School of Business.