Oh yay. Another sales stack app. That makes number 451? Or 751? Most of us have lost count. Nancy Nardin’s Sales Tech Landscape has 32 categories, and that doesn’t even include CRM solutions which get their own landscape.
We can all agree, there’s an abundance of tools. In some companies use of specific tools is mandated, whereas at other times, sales reps make the decision on their own and their company may be completely unaware the tools are being used.
Each of these tools adds value somewhere in the sales process (well most of them). They either produce or collect prospect/customer data. And hopefully they help someone in the organization, at some specific point of the deal, identify:
- Who to sell to
- How to engage and win
- Why a customer should buy and why they should buy from you
- What to do to close
- How to up/cross-sell and renew
- How to manage, compensation, train, onboard, reinforce and coach
- What to forecast
- And more…
The tools can deliver benefits. They have a specific use. Each understanding a small part of the customer. But what they don’t do is connect to each other—and they don’t view their role in context with everything else a company already knows about the customer. It’s a huge blind spot, and one that Olono is here to address.
Olono helps you connect the dots (i.e. the tools!). We know that insight about your customers isn’t just stored in your CRM—it’s in your email, calendars, expense reports, help desk apps, messaging and collaboration tools, website visits and dozens of other apps your company uses—many of which sales reps would never know how to search, or they don’t have access to.
So instead of making reps spend even more time searching, Olono acts as the fabric that wraps all those sales tools—yes hundreds—to give you a single cohesive view of your customers and the sales activity that is relevant to your deals.
We take on the tedious tasks, finding everything related to your opportunities, and then we serve it right up to you with a quick search or proactively when it makes sense. That means reps can now run plays with all the information, not just what’s in their inbox.
We’re not saying eliminate the tools. But it’s time to stop viewing them as disparate boxes on the map. Only when we view the sales process, the customer and the buyer’s journey, holistically, will we maximize our sales potential.
See how Olono connects the sales stack: https://www.olono.ai/.